Madame Hawke introduces the Day Collection for SS' 2010, available July 15th.
These are a few of my favorite looks out of the bunch, but I highly recommend you check out the entire collection here which will be available to purchase online at Ruby Boutique starting July 15th.
I'm definitely loving the pastels and girly frill.
The designer, Emily, has recently released the first ever Madame Hawke journal which features 3 up and coming photographers' interpretations of her collection. I had the privilege to take a sneek peak and I was really impressed.
The journal will be on-going and available to purchase in Ruby Boutique stores. I think the whole concept is really wonderful.